If you need a Web
Site, I can help.
Key Benefits
- Get more out of your advertising dollars
Any
advertising, from business cards to print advertising, can be more succinct, yet can communicate more. When you add
your web address to your marketing messages, you invite potential clients to learn more about your products and
services at their convenience - and to read in depth about the products and services they
seek.
What costly advertising venues will
you be able to discard once you're "up and running"?
- Attract New Customers
A growing number of people use a
search engine to find just about any kind of
product or service, and you want to be one of the ones they find. We will work to get your business "on the
map".
It's not just web stores or web services
anymore. Have in aunt in Fargo that's having a big birthday? Search the web for massage services or day spas in the
Fargo area to buy a special gift! Have an interest in Celtic harp music? A web search can turn up not only a large
retailer that carries this genre, but an independent artist selling CDs.
How do you imagine your business finding unexpected new
clients through the power of the web?
- Keep the Lines of Communication Open
With a web site, you can always have a quick and
easy way for clients to find out your hours of operation, when special sales or events are planned, or
access articles about you and your activities at the click of a button. Keeping your web site up to date and
interesting sends more traffic to your site, and clients enjoy the convenience of having your essential
information at their fingertips.
You'll thank yourself when your phone rings less often with callers
just wanting to know your store hours or if you "do windows" because that simple information is clearly
stated in your web site. You customers will be able to access this information at any hour of the day or
night.
Manage Customer Relationships
Your domain name will come with your own
e-mail(s) so that your address will feature your business name. (e.g. NOT "mybusiness@aol.com" but
"info@mybusiness.com" or any number of others (Fred@... CustomerService@... Shipping@...). I can also help
you with email lists, newsletters (print or emailed) - all coordinated with your web site, making you easily
accessible to your customers and potential customers.
You'll love the professional image your own email address will project, and
the convenience of answering emails at your leisure instead of being tethered to your telephone for every inquiry
.
Reduce Your Cost of Customer Acquisition
Add a regular email campaign to provide your existing customers with
useful information and remind them that you are there, ready to serve them. Carefully timed email campaigns
have been shown to increase business from your customer base by 40% and more. Get the most out of the
customers you've already paid to acquire and add potential customers to your list so they get the chance to
know you and what you can do for them at a fraction of the cost of traditional print
advertising.
As your email list grows you can say goodbye to expensive
scattershot advertising, and start reaping the rewards of targeted communications with customers who have
chosen to hear from you. Keep them engaged and earn their loyalty.
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