| A web site is a great way to convey a lot of information about
your business, but it is a passive tool - it just sits there, until someone makes the effort to find it. No matter how loyal
your customers are, they are busy and wrapped up in their own lives.
How do you prompt them to check out new
products, sales, or simply remind them of your services at appropriate times?
Coordinated email campaigns are a cost-effective way to drive
traffic to your web site or to your store. You can provide valuable information and tips while announcing
business events or offering coupons and reminding your customers that you are there for
them.
I partner with two different leading email marketing firms to
provide you with just the level of email marketing service you need for your specific business model. If you are
interested in email marketing but don't know which service to choose, please talk with me first!
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Problem: Effective email campaigns include list management, compliance with the CAN-SPAM
act, carefully timed and professional-looking communications, incentives, results tracking, and the
ability to respond and adapt to your customers' preferences.
Solution: A email marketing campaign designed for you using professional software that
takes care of all of the pitfalls. You know your customers. I will collaborate with you to
design and implement an effective campaign using the most appropriate service provider for you and
your unique business needs.
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